Why do real estate deals fall apart? It's often not the inspection, financing, or even the house itself. Learn how uncertainty, assumptions, and confidence shape transactions—and why protecting confidence may be the most important job a great agent has.

David Ogilvy once said, "The consumer isn't a moron. She's your wife." It's one of my favorite quotes because it manages to be funny, provocative, and useful all at the same time. Like most good observations, it isn't really about the thing it's supposedly about. It's not actually about consumers. It's about people. More specifically, it's about the dangerous habit of assuming that people who don't think like us must not be thinking at all. If you've worked with clients long enough, you've...

Think ChatGPT or Zillow can tell you what your home is worth? Here's why pricing a New Orleans home is far more complicated—and human—than any algorithm can predict.