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Join date: Aug 13, 2019
Posts (138)
Jun 12, 2026 ∙ 8 min
Selling the Middle Sister
A seller who believed his historic home wouldn't sell. A 150-year-old Esplanade Avenue home that sat on the market for six months. A ballroom waiting to be understood. A kitchen full of tiny chickens hiding a secret above its ceiling. A Bridgerton-inspired ball that brought the house back to life. And a buyer who discovered it all through Instagram. The story of how understanding a home—not just marketing it—helped 723 Esplanade sell for $1.5 million, in record time, and within 2% of list price.
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May 27, 2026 ∙ 3 min
Why You Shouldn’t Use ChatGPT to Sell Your Home
Or more accurately: why you probably shouldn’t let it lead.
I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself.
Not with the buyers.
With ChatGPT.
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May 20, 2026 ∙ 5 min
Why I Wrote Prepped to Sell
I wrote Prepped to Sell because I wished there was something sellers could read before or after our first consultation that would help them feel less overwhelmed and more empowered. Over years of client conversations, listing launches, marketing strategy, and real-world experience, I realized we had already written the book—we just hadn’t pulled it together yet. This is that bridge between feeling stuck and making moves.
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Elisa Cool Murphy
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Leader Team Cool Murphy, Realtor
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