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Pricing your home isn’t just a numbers game—it’s a strategy. And in a market like New Orleans, where no two homes are alike and a front porch might matter more than square footage, the right price tells the right story.

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Overpricing might mean sitting on the market too long. Underpricing? You could leave money on the table. But getting it right? That’s where the magic happens. Let’s break down how.

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📍 Step One: Know What Buyers Are Actually Paying For

Forget formulas for a sec. Here’s what really drives value in a city like ours:

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• Location with a story: Close to the French Quarter? Walkable to a parade route? Zoned for a top school or on a street with annual crawfish boils? These things matter.

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• Function over footage: A 1,700 sq ft home that lives larger than a 2,000 sq ft one will often sell faster—and sometimes for more.

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• Condition + character: Buyers want charm, but not problems. A home can be old, but it can’t feel neglected.

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🧠 Step 2: Look at the Market, Not Just the Math

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• Run comps—but make them make sense: Compare your home to nearby sales, sure. But be real about how yours stacks up in layout, updates, and vibe.

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• See what’s sitting—and why: Look at listings that didn’t move. Did they price too high? Miss the mark on presentation? Let that inform your plan.

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• Understand market tempo: Is inventory moving fast? Or are buyers picky and cautious right now? Your pricing needs to reflect the mood of the market as much as the math.

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✨ Step 3: Make Your House Show Up—and Show Off

You know what increases value? Confidence. And a well-prepped home signals exactly that.

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• Stage it to win: No, you don’t need to rent fancy furniture—but clean lines, clear space, and intentional setup go a long way.

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• Tackle the eyesores: Peeling paint, we see you. Fix the obvious stuff first.

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• Highlight the good stuff: If your kitchen’s been remodeled or your HVAC is brand-new, say it loud. Buyers want move-in confidence.

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🎯 Step 4: Pricing Tactics That Work

Here’s where a little psychology meets strategy:

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• Price to compete, not just compare: The goal isn’t to copy your neighbor—it’s to stand out.

• Underpricing to spark a bidding war? Sometimes smart. Sometimes risky. This only works if your home is compelling and the demand is strong.

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• Avoid weird numbers: $449,982 looks strange. Round numbers sell better, and show confidence.

 

🤝 Before you even get started: Don’t Go It Alone

Even with all the data in the world, pricing a home is still part art, part science.

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An agent who knows your neighborhood and understands buyer behavior is worth their weight in equity. They’ll help you weigh trade-offs, track what buyers respond to, and keep your pricing aligned with your goals (not just your wish list).

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TL;DR (Too Long; Didn’t Realtor)

• Buyers care about how a home feels, not just square footage.

• Smart pricing considers what’s sold, what’s sitting, and what’s special.

• Presentation matters—clean, clear, and confident wins.

• The right agent will help you price with purpose, not just hope.

 

Need help figuring out what your home is really worth—and how to make it worth more before you list? We’ve got you. [Let’s talk.]