Real Talk.

We're playing Two Truths and a Lie with 1100 City Park Avenue, and let's just say Roxy isn't making it easy. Three rounds. Nine statements. One very interesting old house. Think you can spot the lies?

Thinking about buying a home but feeling overwhelmed by interest rates, insurance, financing, or everything that could go wrong? You may have more options than you think. From unconventional buyers to changing mortgage rules, we're looking at three things every buyer should know before deciding whether to make a move—and why you don't have to figure it all out yourself.

The scariest thing standing between you and buying a house might be the story you've already told yourself. From down payment myths to changing credit scores, here's why you shouldn't tell yourself no before anyone else has.

Something wicked this way comes. Home appraisals are changing November 2, 2026. More detail, possible delays, and what buyers and sellers should know before the traffic jam.

High interest rates make borrowing more expensive. There’s no getting around that. But they can also change where buyers have leverage—and where the real cost of a home shows up. From repairs and insurance to timing, rental income and seller concessions, a higher-rate market can create opportunities that have very little to do with simply negotiating a lower price.

What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real matters more than being recognized for it.

Getting your house on the market is only the beginning. Once buyers start clicking, saving, showing up—or not—we start learning. The Buyer Barometer is how we turn buyer behavior into something useful, helping us understand where people are getting stuck, what the market is telling us, and when it’s time to listen, learn and pivot.

How much is your home worth? There isn’t one magical number hiding inside the house. Value depends on who’s actually shopping, where they’re spending their money, what else they can buy—and what they’re choosing when they do. Here’s how we study the evidence, figure out where a home competes today, and determine whether smart changes to pricing, presentation, or positioning could change where it competes tomorrow.

Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen first.

Shopping the Labor Day sales? Start with what’s actually worth buying—then keep saving with simple homeowner habits, an AI maintenance prompt, repair tips, and a few tricks we’ve learned after years of walking through New Orleans homes.

What finally motivates someone to buy a home? What if the answer was a little white rescue dog? For Veronica and Matt, finding the right home meant letting go of the idea that their first home had to be their forever home—and instead asking what would make life better right now.

Some seasons have nothing to do with the weather. As New Orleans enters art season, we're reflecting on why creativity, preservation, neighborhood history, and community are all part of the same conversation—and why great neighborhoods are built by the people who care for them.

Sometimes the most interesting question isn't where a neighborhood begins or ends. It's what happens when you invite people to experience it instead. A reflection on houses, community, creativity, and why the best places can't always be explained.

No two people process information, make decisions, or experience home the same way. In this personal reflection, Elisa Murphy shares why curiosity, empathy, and asking better questions lead to better real estate experiences—and better outcomes for everyone involved.

Why do real estate deals fall apart? It's often not the inspection, financing, or even the house itself. Learn how uncertainty, assumptions, and confidence shape transactions—and why protecting confidence may be the most important job a great agent has.

David Ogilvy once said, "The consumer isn't a moron. She's your wife." It's one of my favorite quotes because it manages to be funny, provocative, and useful all at the same time. Like most good observations, it isn't really about the thing it's supposedly about. It's not actually about consumers. It's about people. More specifically, it's about the dangerous habit of assuming that people who don't think like us must not be thinking at all. If you've worked with clients long

Think ChatGPT or Zillow can tell you what your home is worth? Here's why pricing a New Orleans home is far more complicated—and human—than any algorithm can predict.

A seller who believed his historic home wouldn't sell. A 150-year-old Esplanade Avenue home that sat on the market for six months. A ballroom waiting to be understood. A kitchen full of tiny chickens hiding a secret above its ceiling. A Bridgerton-inspired ball that brought the house back to life. And a buyer who discovered it all through Instagram. The story of how understanding a home—not just marketing it—helped 723 Esplanade sell for $1.5 million, in record time, and with

Or more accurately: why you probably shouldn’t let it lead. I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself. Not with the buyers. With ChatGPT.

I wrote Prepped to Sell because I wished there was something sellers could read before or after our first consultation that would help them feel less overwhelmed and more empowered. Over years of client conversations, listing launches, marketing strategy, and real-world experience, I realized we had already written the book—we just hadn’t pulled it together yet. This is that bridge between feeling stuck and making moves.