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Meet Ashley George — The Real Deal
Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.
Ashley George
3 min read
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NEW ORLEANS BIGGEST FAN
Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.
Elisa Cool Murphy
3 min read
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Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read
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The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read
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Five Things to Do in New Orleans This Halloween — Even If Your Baby’s Not Walking Yet
Looking for baby-friendly Halloween ideas in New Orleans? Try the City Park carousel and train, the pumpkin patch at St. Andrew’s Episcopal Church on Carrollton, Boo at the Zoo, Krewe of Boo Parade, and trick-or-treating with Cool Murphy Real Estate at 1514 Arabella Street. Bonus: visit the Skeleton House on St. Charles for the city’s best photo op.
Elisa Cool Murphy
5 min read
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Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read
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19 Transplants New Orleans Needed (and We're So Glad They Came)
People ask me all the time why I moved to New Orleans.
And I always say the same thing:
Because I wanted to.
Turns out, I’m not alone.
This city has always been shaped by people who weren’t born here — but came here on purpose.
This is a love letter to 19 of them.
Elisa Cool Murphy
6 min read
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