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Why You Feel Weird About Your Realtor (And Why You’re Not Crazy)
There’s a feeling most people selling their home are desperate to avoid.
It’s not “we priced it wrong.
It’s not “this is taking longer than we thought.
It’s not even “we need to do more work.”
It’s the colder one:
“What the hell is going on… and does my house even matter?”+---------
Elisa Cool Murphy
5 min read


A 2026 Resolution: Build a Harbor, Not a Moat
Why I’m rejecting fear-based business advice in 2026 and choosing collaboration, community, and a harbor over a moat in real estate.
Elisa Cool Murphy
4 min read


Deck the Dogs: A Holiday Dog Parade Supporting Take Paws Rescue in New Orlean
Ugly sweaters, wagging tails, second-line energy, and a whole lot of heart. Deck the Dogs brought New Orleans together in support of Take Paws Rescue—and every dog got their moment to shine.
Elisa Cool Murphy
3 min read


Who is Elisa Cool Murphy: The Unfiltered View from Inside Cool Murphy Real Estate
I Dodged This Like a Nervous Bunny.
If you're following along, you know I've been writing an agent spotlight post every week for the past four weeks, and enjoying every minute of it. Until now. My agents asked me, ''when are you writing the piece about you?"
Elisa Cool Murphy
8 min read


Meet Ashley George — The Real Deal
Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.
Ashley George
3 min read


NEW ORLEANS BIGGEST FAN
Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.
Elisa Cool Murphy
3 min read


Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read


The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read


Five Things to Do in New Orleans This Halloween — Even If Your Baby’s Not Walking Yet
Looking for baby-friendly Halloween ideas in New Orleans? Try the City Park carousel and train, the pumpkin patch at St. Andrew’s Episcopal Church on Carrollton, Boo at the Zoo, Krewe of Boo Parade, and trick-or-treating with Cool Murphy Real Estate at 1514 Arabella Street. Bonus: visit the Skeleton House on St. Charles for the city’s best photo op.
Elisa Cool Murphy
5 min read


Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read


19 Transplants New Orleans Needed (and We're So Glad They Came)
People ask me all the time why I moved to New Orleans.
And I always say the same thing:
Because I wanted to.
Turns out, I’m not alone.
This city has always been shaped by people who weren’t born here — but came here on purpose.
This is a love letter to 19 of them.
Elisa Cool Murphy
6 min read
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