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Why You Should Go to Open Houses on a Rainy Day
We used to pray for rainy days at Six Flags because the lines disappeared. House hunting works the same way. Here is why rainy open houses are a secret weapon.
Elisa Cool Murphy
5 min read


Why You Feel Weird About Your Realtor (And Why You’re Not Crazy)
There’s a feeling most people selling their home are desperate to avoid.
It’s not “we priced it wrong.
It’s not “this is taking longer than we thought.
It’s not even “we need to do more work.”
It’s the colder one:
“What the hell is going on… and does my house even matter?”+---------
Elisa Cool Murphy
5 min read


A 2026 Resolution: Build a Harbor, Not a Moat
Why I’m rejecting fear-based business advice in 2026 and choosing collaboration, community, and a harbor over a moat in real estate.
Elisa Cool Murphy
4 min read


Who is Elisa Cool Murphy: The Unfiltered View from Inside Cool Murphy Real Estate
I Dodged This Like a Nervous Bunny.
If you're following along, you know I've been writing an agent spotlight post every week for the past four weeks, and enjoying every minute of it. Until now. My agents asked me, ''when are you writing the piece about you?"
Elisa Cool Murphy
8 min read


Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read


The Cost of Waiting and Seeing
Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.
Elisa Cool Murphy
4 min read


Is Renting Before Buying a Home in New Orleans a Good Idea?
Thinking of renting in New Orleans before you buy? Here’s why it makes sense on paper—and why it might delay, distract, or confuse more than you expect.
Elisa Cool Murphy
5 min read


Eight things to know before you buy in New Orleans.
Buying in New Orleans isn’t like anywhere else. Learn how Louisiana law, flood risk, inspections, title, and financing actually work—plus neighborhood fit and next steps.
Elisa Cool Murphy
7 min read


Quiz: Are You Stuck or Ready to Make the Move?
Maybe you’ve been scrolling late at night, and wondering if homeownership is even possible. This quiz is designed to help.
Elisa Cool Murphy
4 min read


Level Up Your Listing Part 3: The Clawfoot Tub Effect
Sell your New Orleans historic home by highlighting its charm and helping buyers envision themselves in it. Discover the Clawfoot Tub Effect
Elisa Cool Murphy
6 min read


From Daunting to Done: A Heartwarming Move to the House Next Door
Discover Maisha’s inspiring journey next door in Bywater, New Orleans. Learn how she turned a daunting renovation into a dream home our help
Elisa Cool Murphy
4 min read


2024 Cool Murphy Summer Reading List
Dive into Cool Murphy Real Estate's 2024 summer reading list! Discover must-read books and binge-worthy TV shows curated by our team for you
Elisa Cool Murphy
8 min read


My Landlord is Selling My Place, Now What?
Discover your rights as a tenant when your landlord lists your home for sale in New Orleans. Learn about notices, showings, security deposit
Elisa Cool Murphy
8 min read


Be a Winter Hero: Essential Tips for New Orleans Homeowners as Temperatures Drop
Looking for a list that makes prepping your New Orleans (historic) home for freezing temperatures? You've found it!
Elisa Cool Murphy
4 min read


Cool Murphy Summer Reading List
Ready for a summer reading list as fun, smart, and original as Team Cool Murphy? We've got you boo!
Elisa Cool Murphy
5 min read
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