Real Talk.

I’ve repeated the line for years: “Homes in New Orleans sell in the spring.” Then I started questioning it. This piece is what I found when I stopped relying on folklore and started tracking buyer commitment instead. It’s January 28 — and the season may already be underway.

Paris had La Belle Époque — the moment when the world finally saw what had been there all along. New Orleans is having that moment now. I’m calling it Authenticism: a return to good old things, real materials, and homes that still carry their stories. If you’ve ever loved brick, plaster, old wood, and rooms that feel like they’ve been lived in… this one’s for you.

Ugly sweaters, wagging tails, second-line energy, and a whole lot of heart. Deck the Dogs brought New Orleans together in support of Take Paws Rescue—and every dog got their moment to shine.

A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.

A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel. You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.

The Most Remarkable Home You've Never Noticed Sits Near Audubon Park From the street, it looks quiet—large but not loud. You’ve probably passed it before without a second glance. Built in the early 20th century, it stands among the grandest homes in the Golden Rectangle—over 8,000 square feet, though you’d never guess it. Its lines are simple. Its presence, steady. And yet inside, everything changes.

Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.

Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.

People ask me all the time why I moved to New Orleans. And I always say the same thing: Because I wanted to. Turns out, I’m not alone. This city has always been shaped by people who weren’t born here — but came here on purpose. This is a love letter to 19 of them.

Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.

Treme isn’t a museum. It’s still somebody’s block. Explore 7 surprising truths about its music, history, and the spirit that keeps it alive.

In New Orleans, we know: for every parade season, there’s a plague season. And right now? It’s raining buck moth caterpillars. Why are there so many this year? What can a wide-brim hat actually do about it? And how do you keep yourself (and your pets) safe? We break it all down.

Discover The Film Lab—once a mid-century film hub, now reimagined as contemporary lofts in the French Quarter. Listed by Cool Murphy, LLC.

Explore the best things to do in New Orleans this Christmas! 🎄 Local holiday lights, events, traditions, & festive fun await. #NOLAHolidays

Cool Murphy LLC sets a Bywater record with a $1,050,000 sale of 3029 Royal Street. Learn how tech, strategy & storytelling made it possible.

Discover Maisha’s inspiring journey next door in Bywater, New Orleans. Learn how she turned a daunting renovation into a dream home our help

Spring in New Orleans means longer days, warmer weather, and the perfect excuse to explore the great outdoors. The city is packed with...

Looking for a list that makes prepping your New Orleans (historic) home for freezing temperatures? You've found it!

Aka a few of Team Cool Murphy's Favorite Things "Garlands on galleries and extra hot toddies. Carriage rides with sleigh bells driv'n by...

🌟 Is Mid City, New Orleans, THE coolest neighborhood in town? 🌆 Time Out Magazine thinks so, ranking it 7th on their global list!