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SELLING CARTIER: A PREPPED TO SELL SUCCESS STORY
A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.
Ashley George
7 min read
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Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read
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The Most Remarkable Home You've Never Noticed
The Most Remarkable Home You've Never Noticed Sits Near Audubon Park
From the street, it looks quiet—large but not loud. You’ve probably passed it before without a second glance. Built in the early 20th century, it stands among the grandest homes in the Golden Rectangle—over 8,000 square feet, though you’d never guess it. Its lines are simple. Its presence, steady. And yet inside, everything changes.
Elisa Cool Murphy
4 min read
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The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read
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Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read
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19 Transplants New Orleans Needed (and We're So Glad They Came)
People ask me all the time why I moved to New Orleans.
And I always say the same thing:
Because I wanted to.
Turns out, I’m not alone.
This city has always been shaped by people who weren’t born here — but came here on purpose.
This is a love letter to 19 of them.
Elisa Cool Murphy
6 min read
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Who Can Actually Sell Your Million-Dollar Home?
Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.
Elisa Cool Murphy
3 min read
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7 Things That Might Surprise You About Treme
Treme isn’t a museum. It’s still somebody’s block. Explore 7 surprising truths about its music, history, and the spirit that keeps it alive.
Elisa Cool Murphy
6 min read
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Why Are There So Many Buckmoth Caterpillars This Year, & What A Wide Brim Hat Can Do About It
In New Orleans, we know: for every parade season, there’s a plague season. And right now? It’s raining buck moth caterpillars.
Why are there so many this year? What can a wide-brim hat actually do about it? And how do you keep yourself (and your pets) safe?
We break it all down.
Elisa Cool Murphy
3 min read
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The Story of The Film Lab
Discover The Film Lab—once a mid-century film hub, now reimagined as contemporary lofts in the French Quarter. Listed by Cool Murphy, LLC.
Elisa Cool Murphy
2 min read
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2024’s How to Have a COOL Yule in New Orleans
Explore the best things to do in New Orleans this Christmas! 🎄 Local holiday lights, events, traditions, & festive fun await. #NOLAHolidays
Elisa Cool Murphy
8 min read
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BREAKING NEWS: Cool Murphy Makes History in Bywater with $1 Million Sale
Cool Murphy LLC sets a Bywater record with a $1,050,000 sale of 3029 Royal Street. Learn how tech, strategy & storytelling made it possible.
Elisa Cool Murphy
2 min read
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From Daunting to Done: A Heartwarming Move to the House Next Door
Discover Maisha’s inspiring journey next door in Bywater, New Orleans. Learn how she turned a daunting renovation into a dream home our help
Elisa Cool Murphy
4 min read
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Cool Murphy Top Outdoor Spots in New Orleans: Spring 2024 Edition
Spring in New Orleans means longer days, warmer weather, and the perfect excuse to explore the great outdoors. The city is packed with...
Elisa Cool Murphy
5 min read
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2023's How to Have a COOL Yule in New Orleans
Aka a few of Team Cool Murphy's Favorite Things "Garlands on galleries and extra hot toddies. Carriage rides with sleigh bells driv'n by...
Elisa Cool Murphy
5 min read
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Is Mid City New Orleans the Coolest Neighborhood?
🌟 Is Mid City, New Orleans, THE coolest neighborhood in town? 🌆 Time Out Magazine thinks so, ranking it 7th on their global list!
Elisa Cool Murphy
2 min read
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Howl-O-Ween Fundraiser: Raising the Woof for Take Paws Rescue!
Join Team Cool Murphy for a spooktacular Howl-O-Ween fundraiser benefiting Take Paws Rescue. Discover the dog costume contest, pup-kin patch
Elisa Cool Murphy
3 min read
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7 Things You Don't Know About Bayou St John
Seven facts most locals don't even know about Bayou St John in New Orleans.
Elisa Cool Murphy
3 min read
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Discover St Roch: 5 Reasons This Hidden Gem in New Orleans Could Be Your New Home
Read now to discover some hidden gems that St Roch has to offer its current and future residents.
Elisa Cool Murphy
3 min read
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