Who Can Actually Sell Your Million-Dollar Home?
- Elisa Cool Murphy
- Jun 26
- 3 min read
Cool Murphy Real Estate Is Behind Half of All $1Million+ Sales in the Marigny & Bywater—Here’s How We’re Doing It.
There are more homes than buyers right now.
Prices are down. Decisions are slower. Caution is high.
In a market like this, most million-dollar listings don’t sell.
But ours do.
In the last 365 days, 26 homes in the Marigny and Bywater hit the market priced over $1 million. Only four sold.
We sold two of them.
And that includes our latest:
🏡 The Marigny Masterpiece on Burgundy
2523 Burgundy wasn’t on Royal Street. But it was beautifully renovated, thoughtfully staged, and strategically priced.
The seller? A high-net-worth individual with strong preferences, zero appetite for traditional real estate crap (aka tactics), and a mandate to keep things private.
🚫 No sign.🚫 No open house.🚫 No events.
We activated what we now call the Cool Murphy Private Market Approach™:
Custom luxury website
Historic home syndication channels
Tactile, immersive media crafted in-house
Social campaigns built around sensory details and storytelling
Private by invitation viewings
And most importantly? We never stopped following up.
We stayed in conversation with agents representing discerning buyers, one of whom nicknamed us "the honey badgers" for our tenacity.
The result?
💰 Sold for $1.1M
📏 $427.52 per square foot
🔼 More than $125/sqft higher than the next million-dollar Marigny sale
🏙️ Higher than the French Quarter median of $422.38/sqft
✅ Closed with no appraisal, no contingencies, and total privacy preserved
🎯 Why Us?
At Cool Murphy, we don’t rely on one-size-fits-all.
We don’t have a signature way. We don’t have a signature style. Because every home, every seller, every market moment is different.
We don’t use templates.
We don’t recycle strategies.
We treat every home like a high-end product.
And every seller gets a go-to-market plan worthy of the asset they’re holding.
Where does that come from?
It could be Elisa’s background marketing luxury and HNW brands like Morgan Stanley. It could be our in-house media team.
But it’s more likely this:
We listen to the market. We study the listing. We understand the buyers.And we craft bespoke strategies built for this exact moment.
😬 It’s Not Always Comfortable—But It Works
Our sellers don’t always agree with us right away.They don’t always like what we suggest.
But they trust us.They know we’re not here to please—we’re here to deliver.
And when they see the result, they get it.
“She’s one hell of a salesman,”our Burgundy seller told a mutual referral acquaintance after closing.
We’ll take it.
💼 Most $1M+ Listings Don’t Sell Right Now. Ours Do.
If you’re thinking of selling, the market isn’t going to give you an easy win.
But it doesn’t have to.
Cool Murphy Real Estate has sold half of all million-dollar+ homes in Marigny and Bywater in the past year. And we got it done—without signs, without open houses, without gimmicks.
If you’re ready to hear the strategy (even if it makes you uncomfortable), we’re ready to build your plan.
Voted Neighborhood Favorite by Nextdoor three years in a row, Cool Murphy Real Estate is a top-producing, licensed real estate team based in New Orleans, brokered by Cool Murphy, LLC.
Celebrated for her next-level creative approach to real estate, Elisa Cool Murphy is an award-winning, top-performing real estate broker in New Orleans and the founder of Cool Murphy Real Estate.
Contact Her -
email: cool@coolmurphy.com
Facebook: @homeinneworleans
IG: @coolmurphynola
YouTube: @coolmurphynola
phone: 504-321-3194
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