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Writer's pictureElisa Cool Murphy

Level Up Your Listing Part 1: The Power of Paint

Updated: Aug 21

How To Level Up Your Listing

Have you ever found yourself looking at a room and thinking, “It’s nice, but something feels off?“ Or perhaps the room is completely empty but still somehow feels dingy, dated, rough? Did you know there are three easy ways to elevate the look and feel of a home… even when it’s completely vacant?

Cheap projects that add value to your home

Why bother?

With today’s challenging marketplace, sellers are forced to get back to the basics. Cool Murphy we have a mantra, presentation is the better half of promotion.


More than 95% of buyers see a home on the Internet before they see it in person. (I suppose that the remaining percentage happen to get lucky by stumbling upon an open house). That means the first impression they have of a home is the picture of that home.



Here are six listings that went live in New Orleans the day this article was written:



Marketing and advertising strategies absolutely matter, but what you’re presenting has to make the right impression at first glance. As you can see some of the above listings do put their best foot forward. If your home doesn't yet, it’s time to level up before you list.


Cool Murphy offers turn key staging, painting, repairs, and other options to our clients to get their listings ready for showtime. But what are the smallest ticket items that make the biggest best impression?


Don’t worry. We’ve outlined three major categories below with projects scaling from easy-peasy on up. Welcome to our three part series to “Leveling Up Your Listing.”