Real Talk.

A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.

Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.

Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.

A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel. You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.

Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.

Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.

Explore the current Orleans Parish real estate market in 2025. Understand trends, buyer tips, seller strategies, and how the mirliton market is shaping New Orleans real estate. Get actionable insights on pricing, inventory, and what’s next for buyers and sellers.

A new tax bill just passed the House with major real estate provisions. Here’s what it could mean for homeowners, buyers, and investors—and why we’re watching closely.

Discover why multi-generational homes are in high demand in New Orleans—and how Cool Murphy Real Estate helps families find homes that fit across generations.

Why some New Orleans homes aren’t selling: it’s not the price—it’s the monthly cost. Explore the real math and smart strategies for buyers and sellers.

Maybe you’ve been scrolling late at night, and wondering if homeownership is even possible. This quiz is designed to help.

Wondering if you're truly ready to sell your home? Take our self-assessment to gain clarity and make the move with confidence.

Cool Murphy LLC sets a Bywater record with a $1,050,000 sale of 3029 Royal Street. Learn how tech, strategy & storytelling made it possible.

In this exclusive interview, we delve into the multifaceted world of Stan Ginzburg, a New Orleans resident balancing a career on an...

2023 brings good news. Not on the horizon, but right now by smart buyers who know how.

The primary purpose of the Fair Housing Act is to protect buyers' and renters' right to live anywhere they choose, free from discrimination

Why home prices have risen, are rising, and will continue to do so until quite a few things change.

The Answer May Surprise You At 75 million strong* in the U.S. alone, the Millennial population makes up the most significant home buyer...

There's a new currency on the block. According to news.bitcoin.com, Bitcoin.com's publishing arm, "Cryptocurrency and real estate are...

Our 'new normal' has become our 'new reality.' I get asked all the time how long I think it will last. I wish I knew. I am confident,...