Meet Ashley George — The Real Deal

Ashley George
5 hours ago
3 min read

Some people make things look easy. Ashley George makes them possible.

Before she ever held a camera or a contract, she held reins — literally. She rode a horse before she could walk. Before she rode a bike. Before she learned what shoes were for.

Her grandfather was a horse trainer. Grit doesn’t skip generations.

It explains a lot about Ashley — the posture, the steadiness, the way she can walk into a room and assess it quietly, instantly, without disrupting a thing. Calm intake mode. Eyes scanning. Noticing everything. Saying nothing until she’s already three steps ahead.

People underestimate her. They notice she’s petite and assume softness. Then she moves — swift, surgical, focused — and the room recalibrates.

Because Ashley isn’t loud. She’s effective.

She’s the feminine, far-better-looking Inspector Gadget of Cool Murphy.

Zip ties in the car. A backup mic in her pocket. A plan for whatever goes wrong before the first guest arrives. A solution before you’ve articulated the problem.

If Darcie is our queen, and Desiree our captain, then Ashley? She’s The Real Deal — the one who takes a vision and turns it into a finished, shining, high-performing reality.

The Design Lab, Made Real

Every listing has a story. Every story has a strategy. And every strategy needs someone who knows exactly how to execute it — not theoretically, not in a deck, but in the real world where cords tangle, sunlight shifts, a sign tilts, and the living room needs to feel like a promise.

Ashley is that person.

She’s the quiet force behind our Design Lab — the producer, project manager, set designer, and in-the-trenches executor who turns concept into campaign. She sees opportunity in a room before anyone else does. Not the Pinterest version. The profitable version. The version that makes someone feel something long enough to click “tour,” “request,” or “write the offer.”

She gets every visual right — not by fussing, but by knowing. She knows what a buyer will see first, what they won’t notice, and what they’ll feel even if they can’t articulate why.

She never takes feedback personally, which is rare and necessary because every Cool Murphy listing uses a custom go-to-market strategy with a specific buyer in mind. That requires mastery. And a lack of ego. She has both.

Esplanade — Where Ashley’s Power Shows

If you want one example of Ashley’s impact, look no further than our upcoming Esplanade project.

She’s the project manager. The photographer. The videographer. The keeper of vision. The calm in a hundred small storms. The person quietly making sure this

listing steps onto the stage exactly the way it deserves to.

Tight hand. Steady rein. Not a frame out of place.

She’s creating the assets you’ll see first — the stills, the story, the micro-moments, the transitions, the reveals. And she’s doing it while managing behind-the-scenes logistics no one will ever know about, which is precisely why the experience will feel seamless.

Events don’t run themselves. Listings don’t magically perform. Ashley is the invisible hinge that makes the door swing open gracefully.

From Corporate Broadcasts to Real Estate Media

Before real estate, Ashley worked as the Digital Marketing Director at iHeartRadio — overseeing broadcasts, shaping messaging, and learning how to take something complex and make it land.

It shows.

She doesn’t just create media. She broadcasts it — cleanly, clearly, strategically.

On camera, she’s warm and funny and absolutely magnetic. She’s the type of person you’d follow just from a selfie video because she makes the ordinary look intentional and the intentional look effortless.

The Friend You Want in Your Corner

Ashley shows up. For clients. For teammates. For the work.

She’s the one who helps someone move on a Saturday morning. The one who listens when someone’s unraveling. The one who doesn’t get rattled when pressure spikes — she’s unflappable. The one with the gopher instincts and the producer brain.

She’s micro to your macro — and that’s exactly why the machine moves.

People ask where we found her.

It’s not because of her height. It’s because of her towering list of dones, not to-dos.

She and the brokerage connected at just the right time. When the opportunity aligned, it was a perfect fit—and she’s been indispensable ever since.