Real Talk.

A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.

Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.

Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.

The Most Remarkable Home You've Never Noticed Sits Near Audubon Park From the street, it looks quiet—large but not loud. You’ve probably passed it before without a second glance. Built in the early 20th century, it stands among the grandest homes in the Golden Rectangle—over 8,000 square feet, though you’d never guess it. Its lines are simple. Its presence, steady. And yet inside, everything changes.

Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.

Where to find mid century living in New Orleans

Shotgun homes are narrow but full of charm. Learn how to furnish these historic New Orleans houses—from vertical storage hacks to modular living—while keeping their soul intact.

Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.

Wondering if you're truly ready to sell your home? Take our self-assessment to gain clarity and make the move with confidence.

Discover The Film Lab—once a mid-century film hub, now reimagined as contemporary lofts in the French Quarter. Listed by Cool Murphy, LLC.

Cool Murphy LLC sets a Bywater record with a $1,050,000 sale of 3029 Royal Street. Learn how tech, strategy & storytelling made it possible.

Unlock the secrets to understanding your buyer and how to make your New Orleans home irresistible.

Sell your New Orleans historic home by highlighting its charm and helping buyers envision themselves in it. Discover the Clawfoot Tub Effect

Discover why more people are turning to starter homes. Learn about market trends, affordable listings, and how to make smart choices.

Moving in Different Directions: When couples decide to part ways through divorce, one significant question often arises: Should we sell...

Over 59 and ready to embrace freedom in your next chapter? 🌟 Don't miss these downsizing tips! 🚀 #SimplifyLife #BabyBoomers

This home listed by Team Cool Murphy has a history that will surprise you. It may be the most interesting home in Lakeview, New Orleans.