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SELLING CARTIER: A PREPPED TO SELL SUCCESS STORY
A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.
Ashley George
7 min read
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Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read
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The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read
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The MCM Moment We’ve Been Building Toward If you’ve been following along, you already know this one’s special.
Where to find mid century living in New Orleans
Ashley George
2 min read
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The Palm Beach Effect: How Glamour is Not So Quietly Replacing the White Box
How Glamour is Not So Quietly Replacing the White Box
Ashley George
3 min read
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Where to Find New Orleans Art to Bring Home
Where to find New Orleans art: a local guide to artists, galleries, murals, and prints—with tips to buy on any budget and support the city’s creative community. (
Elisa Cool Murphy
4 min read
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Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read
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The Cost of Waiting and Seeing
Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.
Elisa Cool Murphy
4 min read
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Who Can Actually Sell Your Million-Dollar Home?
Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.
Elisa Cool Murphy
3 min read
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Is Renting Before Buying a Home in New Orleans a Good Idea?
Thinking of renting in New Orleans before you buy? Here’s why it makes sense on paper—and why it might delay, distract, or confuse more than you expect.
Elisa Cool Murphy
5 min read
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New Orleans Real Estate, a Mirliton Market
Explore the current Orleans Parish real estate market in 2025. Understand trends, buyer tips, seller strategies, and how the mirliton market is shaping New Orleans real estate. Get actionable insights on pricing, inventory, and what’s next for buyers and sellers.
Elisa Cool Murphy
5 min read
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Multi-Generational Living in New Orleans: A 2025 Trend That’s Never Been a Trend Here
Discover why multi-generational homes are in high demand in New Orleans—and how Cool Murphy Real Estate helps families find homes that fit across generations.
Elisa Cool Murphy
5 min read
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2024’s How to Have a COOL Yule in New Orleans
Explore the best things to do in New Orleans this Christmas! 🎄 Local holiday lights, events, traditions, & festive fun await. #NOLAHolidays
Elisa Cool Murphy
8 min read
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Level Up Your Listing Part 4: Why Understanding Your Buyer Matters
Unlock the secrets to understanding your buyer and how to make your New Orleans home irresistible.
Elisa Cool Murphy
5 min read
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Level Up Your Listing Part 3: The Clawfoot Tub Effect
Sell your New Orleans historic home by highlighting its charm and helping buyers envision themselves in it. Discover the Clawfoot Tub Effect
Elisa Cool Murphy
6 min read
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The Return of the Starter Home.
Discover why more people are turning to starter homes. Learn about market trends, affordable listings, and how to make smart choices.
Elisa Cool Murphy
6 min read
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7 Fun Ways to Lose Money When You Own Your Home
As a real estate broker right here in New Orleans, I've seen a whole lot of homes and a whole lot of ways to live in them and enjoy them....
Elisa Cool Murphy
4 min read
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A Doggone Smitten Team
Did you know that Team Cool Murphy is dedicated to finding homes for dogs as well as people. Meet the realtors and their doggos.
Elisa Cool Murphy
4 min read
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The Secret to Buying Real Estate in 2023
2023 brings good news. Not on the horizon, but right now by smart buyers who know how.
Elisa Cool Murphy
24 min read
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Home Prices Will Keep Going Up, Buttercup
Why home prices have risen, are rising, and will continue to do so until quite a few things change.
Elisa Cool Murphy
4 min read
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