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SELLING CARTIER: A PREPPED TO SELL SUCCESS STORY
A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.
Ashley George
7 min read
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Meet Ashley George — The Real Deal
Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.
Ashley George
3 min read
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NEW ORLEANS BIGGEST FAN
Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.
Elisa Cool Murphy
3 min read
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Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read
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The Most Remarkable Home You've Never Noticed
The Most Remarkable Home You've Never Noticed Sits Near Audubon Park
From the street, it looks quiet—large but not loud. You’ve probably passed it before without a second glance. Built in the early 20th century, it stands among the grandest homes in the Golden Rectangle—over 8,000 square feet, though you’d never guess it. Its lines are simple. Its presence, steady. And yet inside, everything changes.
Elisa Cool Murphy
4 min read
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The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read
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Five Things to Do in New Orleans This Halloween — Even If Your Baby’s Not Walking Yet
Looking for baby-friendly Halloween ideas in New Orleans? Try the City Park carousel and train, the pumpkin patch at St. Andrew’s Episcopal Church on Carrollton, Boo at the Zoo, Krewe of Boo Parade, and trick-or-treating with Cool Murphy Real Estate at 1514 Arabella Street. Bonus: visit the Skeleton House on St. Charles for the city’s best photo op.
Elisa Cool Murphy
5 min read
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The MCM Moment We’ve Been Building Toward If you’ve been following along, you already know this one’s special.
Where to find mid century living in New Orleans
Ashley George
2 min read
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Where to Find New Orleans Art to Bring Home
Where to find New Orleans art: a local guide to artists, galleries, murals, and prints—with tips to buy on any budget and support the city’s creative community. (
Elisa Cool Murphy
4 min read
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Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read
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The Cost of Waiting and Seeing
Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.
Elisa Cool Murphy
4 min read
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19 Transplants New Orleans Needed (and We're So Glad They Came)
People ask me all the time why I moved to New Orleans.
And I always say the same thing:
Because I wanted to.
Turns out, I’m not alone.
This city has always been shaped by people who weren’t born here — but came here on purpose.
This is a love letter to 19 of them.
Elisa Cool Murphy
6 min read
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Is Renting Before Buying a Home in New Orleans a Good Idea?
Thinking of renting in New Orleans before you buy? Here’s why it makes sense on paper—and why it might delay, distract, or confuse more than you expect.
Elisa Cool Murphy
5 min read
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New Orleans Real Estate, a Mirliton Market
Explore the current Orleans Parish real estate market in 2025. Understand trends, buyer tips, seller strategies, and how the mirliton market is shaping New Orleans real estate. Get actionable insights on pricing, inventory, and what’s next for buyers and sellers.
Elisa Cool Murphy
5 min read
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Multi-Generational Living in New Orleans: A 2025 Trend That’s Never Been a Trend Here
Discover why multi-generational homes are in high demand in New Orleans—and how Cool Murphy Real Estate helps families find homes that fit across generations.
Elisa Cool Murphy
5 min read
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Eight things to know before you buy in New Orleans.
Buying in New Orleans isn’t like anywhere else. Learn how Louisiana law, flood risk, inspections, title, and financing actually work—plus neighborhood fit and next steps.
Elisa Cool Murphy
7 min read
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7 Things That Might Surprise You About Treme
Treme isn’t a museum. It’s still somebody’s block. Explore 7 surprising truths about its music, history, and the spirit that keeps it alive.
Elisa Cool Murphy
6 min read
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Why Are There So Many Buckmoth Caterpillars This Year, & What A Wide Brim Hat Can Do About It
In New Orleans, we know: for every parade season, there’s a plague season. And right now? It’s raining buck moth caterpillars.
Why are there so many this year? What can a wide-brim hat actually do about it? And how do you keep yourself (and your pets) safe?
We break it all down.
Elisa Cool Murphy
3 min read
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It’s Not the Price — It’s the Payment
Why some New Orleans homes aren’t selling: it’s not the price—it’s the monthly cost. Explore the real math and smart strategies for buyers and sellers.
Elisa Cool Murphy
4 min read
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The Story of The Film Lab
Discover The Film Lab—once a mid-century film hub, now reimagined as contemporary lofts in the French Quarter. Listed by Cool Murphy, LLC.
Elisa Cool Murphy
2 min read
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