Real Talk.

A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.

Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.

Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.

A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel. You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.

Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.

Looking for baby-friendly Halloween ideas in New Orleans? Try the City Park carousel and train, the pumpkin patch at St. Andrew’s Episcopal Church on Carrollton, Boo at the Zoo, Krewe of Boo Parade, and trick-or-treating with Cool Murphy Real Estate at 1514 Arabella Street. Bonus: visit the Skeleton House on St. Charles for the city’s best photo op.

Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.

Surprising ways to take control of your mortgage approval, gain bargaining power, and make smart moves—whether you’re buying for the first time or again.

Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.

Explore the current Orleans Parish real estate market in 2025. Understand trends, buyer tips, seller strategies, and how the mirliton market is shaping New Orleans real estate. Get actionable insights on pricing, inventory, and what’s next for buyers and sellers.

Buying in New Orleans isn’t like anywhere else. Learn how Louisiana law, flood risk, inspections, title, and financing actually work—plus neighborhood fit and next steps.

Why some New Orleans homes aren’t selling: it’s not the price—it’s the monthly cost. Explore the real math and smart strategies for buyers and sellers.

Maybe you’ve been scrolling late at night, and wondering if homeownership is even possible. This quiz is designed to help.

Wondering if you're truly ready to sell your home? Take our self-assessment to gain clarity and make the move with confidence.

Cool Murphy LLC sets a Bywater record with a $1,050,000 sale of 3029 Royal Street. Learn how tech, strategy & storytelling made it possible.

Unlock the secrets to understanding your buyer and how to make your New Orleans home irresistible.

Sell your New Orleans historic home by highlighting its charm and helping buyers envision themselves in it. Discover the Clawfoot Tub Effect

Discover why more people are turning to starter homes. Learn about market trends, affordable listings, and how to make smart choices.

As a real estate broker right here in New Orleans, I've seen a whole lot of homes and a whole lot of ways to live in them and enjoy them....

In this exclusive interview, we delve into the multifaceted world of Stan Ginzburg, a New Orleans resident balancing a career on an...