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The Mardi Gras Effect: When New Orleans Buyers Actually Commit
I’ve repeated the line for years:
“Homes in New Orleans sell in the spring.”
Then I started questioning it.
This piece is what I found when I stopped relying on folklore and started tracking buyer commitment instead.
It’s January 28 — and the season may already be underway.
Elisa Cool Murphy
10 min read


Why You Should Go to Open Houses on a Rainy Day
We used to pray for rainy days at Six Flags because the lines disappeared. House hunting works the same way. Here is why rainy open houses are a secret weapon.
Elisa Cool Murphy
5 min read


Who is Elisa Cool Murphy: The Unfiltered View from Inside Cool Murphy Real Estate
I Dodged This Like a Nervous Bunny.
If you're following along, you know I've been writing an agent spotlight post every week for the past four weeks, and enjoying every minute of it. Until now. My agents asked me, ''when are you writing the piece about you?"
Elisa Cool Murphy
8 min read


SELLING CARTIER: A PREPPED TO SELL SUCCESS STORY
A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.
Ashley George
7 min read


NEW ORLEANS BIGGEST FAN
Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.
Elisa Cool Murphy
3 min read


The Cost of Waiting and Seeing
Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.
Elisa Cool Murphy
4 min read


How to Nail Your Mortgage Pre‑Approval
Surprising ways to take control of your mortgage approval, gain bargaining power, and make smart moves—whether you’re buying for the first time or again.
Elisa Cool Murphy
6 min read
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