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Why I Wrote Prepped to Sell
I wrote Prepped to Sell because I wished there was something sellers could read before or after our first consultation that would help them feel less overwhelmed and more empowered. Over years of client conversations, listing launches, marketing strategy, and real-world experience, I realized we had already written the book—we just hadn’t pulled it together yet. This is that bridge between feeling stuck and making moves.
Elisa Cool Murphy
5 min read


You're Gonna Love Her: Meet Heather Welch
She’s the person who knows what form is missing before anyone else catches it. She knows who sued whom for what ten years ago and why it matters now. She understands the systems, risks, and institutional knowledge that quietly protect both clients and agents every single day.
Elisa Cool Murphy
3 min read


👶 Sweet Baby Jesus, 👑Our 2026 King Cake List Is Here! 🍰
Carnival season is here. Discover where Team Cool Murphy is actually buying King Cake in 2026—from longtime favorites to new spins across New Orleans.
Elisa Cool Murphy
5 min read


The 2026 Home Design Trend We Are All Hungry For Has Arrived
Paris had La Belle Époque — the moment when the world finally saw what had been there all along.
New Orleans is having that moment now.
I’m calling it Authenticism: a return to good old things, real materials, and homes that still carry their stories.
If you’ve ever loved brick, plaster, old wood, and rooms that feel like they’ve been lived in… this one’s for you.
Elisa Cool Murphy
13 min read


A 2026 Resolution: Build a Harbor, Not a Moat
Why I’m rejecting fear-based business advice in 2026 and choosing collaboration, community, and a harbor over a moat in real estate.
Elisa Cool Murphy
4 min read


Who is Elisa Cool Murphy: The Unfiltered View from Inside Cool Murphy Real Estate
I Dodged This Like a Nervous Bunny.
If you're following along, you know I've been writing an agent spotlight post every week for the past four weeks, and enjoying every minute of it. Until now. My agents asked me, ''when are you writing the piece about you?"
Elisa Cool Murphy
8 min read
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