Real Talk.

There’s a feeling most people selling their home are desperate to avoid. It’s not “we priced it wrong. It’s not “this is taking longer than we thought. It’s not even “we need to do more work.” It’s the colder one: “What the hell is going on… and does my house even matter?”+---------

I Dodged This Like a Nervous Bunny. If you're following along, you know I've been writing an agent spotlight post every week for the past four weeks, and enjoying every minute of it. Until now. My agents asked me, ''when are you writing the piece about you?"

A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.

Ashley George is the quiet force behind Cool Murphy’s most seamless, high-performing listings — the producer, strategist, and media brain who turns vision into reality. From equestrian grit to real-estate precision, she’s the one elevating every room, every frame, and every campaign with mastery that most people don’t even see — they just feel the results.

Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.

A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel. You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.

Cool Murphy sold 50% of all $1M+ homes in Marigny & Bywater. Discover how their Private Market Approach breaks records—even in a down market.

Why some New Orleans homes aren’t selling: it’s not the price—it’s the monthly cost. Explore the real math and smart strategies for buyers and sellers.

Wondering if you're truly ready to sell your home? Take our self-assessment to gain clarity and make the move with confidence.