Our Proprietary Approach to Home Sales
Welcome
We do things differently—because different works. Our proprietary approach wasn’t borrowed or recycled. It was built right here, from the ground up, for the way homes are actually bought and sold in New Orleans. Strategic, thoughtful, and full of heart. Our reviews reflect it. The results prove it. Here’s how.
The Three P's
💰 PRICING:
It’s Not Just Square Footage Anymore
We get it. Price-per-square-foot used to be the gold standard. But today? It’s only one piece of the puzzle.
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Bigger doesn’t always mean more valuable. Function, layout, and lifestyle matter more.
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Appraisers have rules. They typically won’t compare your 1,400 sqft jewel box to a 2,800 sqft mansion—even if it’s next door.
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Buyers search in brackets. $609K with a $10K credit sounds nice, but it misses the buyer who’s capped their Zillow search at $600K. We dropped a listing to $599K and it flew.
Smart pricing isn’t just about comps. It’s about knowing which homes are actually moving and understanding what your ideal buyer is willing to stretch for.
“We’re regularly brought in to clean up pricing messes. Another agent might have history with the client—but we have the track record that gets results.”
Craving more insights on pricing? Keep reading here.
🛋️ PRESENTATION:
It's Not Personal—It's Strategy
Your home may be full of memories. But buyers? They’re looking for possibility, not nostalgia.
That’s why we treat every listing like a product launch. Not a feature dump.
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The first photo in the MLS has to be the front of the home. Why? Because the MLS says so. We don't make the rules. So keep in mind 98% of buyers are seeing your house online first. Curb appeal starts on screen.
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We offer concierge-level service. From occupied staging to full refreshes—we’ll guide you on what to update, what to leave alone, and what gets the best ROI.
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Turnkey is king. Buyers today aren’t dreaming of renovations—they’re scrolling for move-in ready. And sellers hoping for turnkey prices need to bridge that gap.
We hear “They’ll change it anyway” all the time. But here’s the truth: the volume of inventory is too high for that thinking. Buyers skip what doesn’t shine. That’s just the reality of modern home shopping.
Want more on how to prep your home to appeal to the best possible buyer?
Check out our series, Level Up Your Listing, here.
📣 PROMOTION:
The Right Buyer, The Right Story
This is where we shine.
We don’t blast your home to everyone and hope it sticks. We curate every piece of your listing launch—from the photos and copy to open house themes and private events—to resonate with the most likely motivated and qualified buyer.
Because who cares if someone loves your house if they can’t afford it or aren’t ready to move?
Our team includes marketing pros, content strategists, and design-minded agents who think like buyers and act like sellers. We don’t just teach our agents this—we coach them through it. Every listing is a lesson in conversion, not just visibility.
How good is our marketing?
You’re reading this post, aren’t you?
Want to read another that shows some pretty impressive results? You can do so here.