Real Talk.

No two people process information, make decisions, or experience home the same way. In this personal reflection, Elisa Murphy shares why curiosity, empathy, and asking better questions lead to better real estate experiences—and better outcomes for everyone involved.

David Ogilvy once said, "The consumer isn't a moron. She's your wife." It's one of my favorite quotes because it manages to be funny, provocative, and useful all at the same time. Like most good observations, it isn't really about the thing it's supposedly about. It's not actually about consumers. It's about people. More specifically, it's about the dangerous habit of assuming that people who don't think like us must not be thinking at all. If you've worked with clients long