Real Talk.

What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real matters more than being recognized for it.

No two people process information, make decisions, or experience home the same way. In this personal reflection, Elisa Murphy shares why curiosity, empathy, and asking better questions lead to better real estate experiences—and better outcomes for everyone involved.

I wrote Prepped to Sell because I wished there was something sellers could read before or after our first consultation that would help them feel less overwhelmed and more empowered. Over years of client conversations, listing launches, marketing strategy, and real-world experience, I realized we had already written the book—we just hadn’t pulled it together yet. This is that bridge between feeling stuck and making moves.

Carnival season is here. Discover where Team Cool Murphy is actually buying King Cake in 2026—from longtime favorites to new spins across New Orleans.