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Selling the Middle Sister
A seller who believed his historic home wouldn't sell. A 150-year-old Esplanade Avenue home that sat on the market for six months. A ballroom waiting to be understood. A kitchen full of tiny chickens hiding a secret above its ceiling. A Bridgerton-inspired ball that brought the house back to life. And a buyer who discovered it all through Instagram. The story of how understanding a home—not just marketing it—helped 723 Esplanade sell for $1.5 million, in record time, and with
Elisa Cool Murphy
8 min read


The Story of The Film Lab
Discover The Film Lab—once a mid-century film hub, now reimagined as contemporary lofts in the French Quarter. Listed by Cool Murphy, LLC.
Elisa Cool Murphy
2 min read


Level Up Your Listing Part 3: The Clawfoot Tub Effect
Sell your New Orleans historic home by highlighting its charm and helping buyers envision themselves in it. Discover the Clawfoot Tub Effect
Elisa Cool Murphy
6 min read
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