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What Happens After You List Your House?
Getting your house on the market is only the beginning. Once buyers start clicking, saving, showing up—or not—we start learning. The Buyer Barometer is how we turn buyer behavior into something useful, helping us understand where people are getting stuck, what the market is telling us, and when it’s time to listen, learn and pivot.
Elisa Cool Murphy
12 min read


Why You Shouldn’t Use ChatGPT to Sell Your Home
Or more accurately: why you probably shouldn’t let it lead.
I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself.
Not with the buyers.
With ChatGPT.
Elisa Cool Murphy
3 min read
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