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How Much is My Home Worth? Start with Who's Actually Shopping for It.
How much is your home worth? There isn’t one magical number hiding inside the house. Value depends on who’s actually shopping, where they’re spending their money, what else they can buy—and what they’re choosing when they do. Here’s how we study the evidence, figure out where a home competes today, and determine whether smart changes to pricing, presentation, or positioning could change where it competes tomorrow.
Elisa Cool Murphy
8 min read


How to List Your Home: What to Tackle, In What Order, & Why
Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen first.
Elisa Cool Murphy
8 min read


The 4 H's That Kill Deals
Why do real estate deals fall apart? It's often not the inspection, financing, or even the house itself. Learn how uncertainty, assumptions, and confidence shape transactions—and why protecting confidence may be the most important job a great agent has.
Elisa Cool Murphy
3 min read
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