Real Talk.

David Ogilvy once said, "The consumer isn't a moron. She's your wife." It's one of my favorite quotes because it manages to be funny, provocative, and useful all at the same time. Like most good observations, it isn't really about the thing it's supposedly about. It's not actually about consumers. It's about people. More specifically, it's about the dangerous habit of assuming that people who don't think like us must not be thinking at all. If you've worked with clients long

Or more accurately: why you probably shouldn’t let it lead. I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself. Not with the buyers. With ChatGPT.