Real Talk.

What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real matters more than being recognized for it.

David Ogilvy once said, "The consumer isn't a moron. She's your wife." It's one of my favorite quotes because it manages to be funny, provocative, and useful all at the same time. Like most good observations, it isn't really about the thing it's supposedly about. It's not actually about consumers. It's about people. More specifically, it's about the dangerous habit of assuming that people who don't think like us must not be thinking at all. If you've worked with clients long

Or more accurately: why you probably shouldn’t let it lead. I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself. Not with the buyers. With ChatGPT.