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I Thought I Knew What Neighborhood I Lived In. In Fact, I Was Sure. Until I Wasn't.
Sometimes the most interesting question isn't where a neighborhood begins or ends. It's what happens when you invite people to experience it instead. A reflection on houses, community, creativity, and why the best places can't always be explained.
Elisa Cool Murphy
9 min read


Selling the Middle Sister
A seller who believed his historic home wouldn't sell. A 150-year-old Esplanade Avenue home that sat on the market for six months. A ballroom waiting to be understood. A kitchen full of tiny chickens hiding a secret above its ceiling. A Bridgerton-inspired ball that brought the house back to life. And a buyer who discovered it all through Instagram. The story of how understanding a home—not just marketing it—helped 723 Esplanade sell for $1.5 million, in record time, and with
Elisa Cool Murphy
8 min read


Why You Shouldn’t Use ChatGPT to Sell Your Home
Or more accurately: why you probably shouldn’t let it lead.
I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself.
Not with the buyers.
With ChatGPT.
Elisa Cool Murphy
3 min read


Why You Should Go to Open Houses on a Rainy Day
We used to pray for rainy days at Six Flags because the lines disappeared. House hunting works the same way. Here is why rainy open houses are a secret weapon.
Elisa Cool Murphy
5 min read
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