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What Finally Motivates Someone to Buy a Home?
What finally motivates someone to buy a home? What if the answer was a little white rescue dog? For Veronica and Matt, finding the right home meant letting go of the idea that their first home had to be their forever home—and instead asking what would make life better right now.
Elisa Cool Murphy
3 min read


You Can Stop Apologizing to Your Realtor
No two people process information, make decisions, or experience home the same way. In this personal reflection, Elisa Murphy shares why curiosity, empathy, and asking better questions lead to better real estate experiences—and better outcomes for everyone involved.
Elisa Cool Murphy
6 min read
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