Real Talk.

Getting your house on the market is only the beginning. Once buyers start clicking, saving, showing up—or not—we start learning. The Buyer Barometer is how we turn buyer behavior into something useful, helping us understand where people are getting stuck, what the market is telling us, and when it’s time to listen, learn and pivot.

Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen first.

No two people process information, make decisions, or experience home the same way. In this personal reflection, Elisa Murphy shares why curiosity, empathy, and asking better questions lead to better real estate experiences—and better outcomes for everyone involved.