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What Makes a Real Producer?
What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real matters more than being recognized for it.
Elisa Cool Murphy
14 min read


How to List Your Home: What to Tackle, In What Order, & Why
Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen first.
Elisa Cool Murphy
8 min read
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