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SELLING CARTIER: A PREPPED TO SELL SUCCESS STORY
A mid-century home. A reluctant seller. A market where half of listings are withdrawing unsold. Here’s how story, strategy, and preparation turned 6400 Cartier into a case study worth reading — and the first chapter of Prepped to Sell in real life.
Ashley George
7 min read
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NEW ORLEANS BIGGEST FAN
Meet Craig Ernst, New Orleans’ trusted historic-home expert. Architecture, history, and real estate insight — all in one steady, brilliant voice.
Elisa Cool Murphy
3 min read
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Meet Our Team Captain | Desiree McSwain
A captain doesn’t need to be the loudest, the funniest, or the flashiest. When the weather turns, they’re the one whose hand stays steady on the wheel.
You don’t always expect the captain to look like this. But Desiree McSwain doesn’t fit anyone’s template — she rewrites them.
Elisa Cool Murphy
3 min read
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The Queen Of Algiers Point
Darcie Braai isn’t just selling homes — she’s preserving stories. Meet the Queen of Algiers Point: Realtor, preservationist, and local leader helping shape the neighborhood’s next chapter.
Elisa Cool Murphy
4 min read
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Five Things to Do in New Orleans This Halloween — Even If Your Baby’s Not Walking Yet
Looking for baby-friendly Halloween ideas in New Orleans? Try the City Park carousel and train, the pumpkin patch at St. Andrew’s Episcopal Church on Carrollton, Boo at the Zoo, Krewe of Boo Parade, and trick-or-treating with Cool Murphy Real Estate at 1514 Arabella Street. Bonus: visit the Skeleton House on St. Charles for the city’s best photo op.
Elisa Cool Murphy
5 min read
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The Palm Beach Effect: How Glamour is Not So Quietly Replacing the White Box
How Glamour is Not So Quietly Replacing the White Box
Ashley George
3 min read
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The Return of Bold Mid-Century Color
For years, mid-century homes were painted safe. White walls, black accents, maybe a pop of gray. It kept things neutral but often left these beautifully built spaces feeling flat.
That’s changing.
Elisa Cool Murphy
2 min read
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Nine Real Ways to Keep Your Favorite Neighborhood Restaurant Around
Nine simple, high-impact ways to help your favorite New Orleans restaurants thrive — including a reservation app fee most people don’t know about.
Elisa Cool Murphy
3 min read
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The Cost of Waiting and Seeing
Waiting can feel safe, but history shows hesitation costs everything—empires, fortunes, and legacies. From Napoleon’s downfall to Edison’s pause, and bold creators like Julia Child, Madame Pontalba, Mahalia Jackson, and Bienville, progress has always belonged to those who moved despite uncertainty. New Orleans remembers its creators—it’s time to make your move.
Elisa Cool Murphy
4 min read
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How to Nail Your Mortgage Pre‑Approval
Surprising ways to take control of your mortgage approval, gain bargaining power, and make smart moves—whether you’re buying for the first time or again.
Elisa Cool Murphy
6 min read
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