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Home Appraisals Change November 2, 2026: More Detail, Possible Delays, & What Buyers & Sellers Should Know
Something wicked this way comes. Home appraisals are changing November 2, 2026. More detail, possible delays, and what buyers and sellers should know before the traffic jam.
Elisa Cool Murphy
5 min read


How to Make High Interest Rates Work for You
High interest rates make borrowing more expensive. There’s no getting around that. But they can also change where buyers have leverage—and where the real cost of a home shows up. From repairs and insurance to timing, rental income and seller concessions, a higher-rate market can create opportunities that have very little to do with simply negotiating a lower price.
Elisa Cool Murphy
5 min read


What Makes a Real Producer?
What makes a real producer? It’s not just sales, transactions, rankings or awards. It’s curiosity, judgment, creativity and the ability to connect dots, solve problems and act in someone else’s best interest. A look at what good representation really requires—and why producing something real matters more than being recognized for it.
Elisa Cool Murphy
14 min read


What Happens After You List Your House?
Getting your house on the market is only the beginning. Once buyers start clicking, saving, showing up—or not—we start learning. The Buyer Barometer is how we turn buyer behavior into something useful, helping us understand where people are getting stuck, what the market is telling us, and when it’s time to listen, learn and pivot.
Elisa Cool Murphy
12 min read


How to List Your Home: What to Tackle, In What Order, & Why
Getting your home ready to sell isn’t one giant project. It’s a sequence—and doing the right jobs in the wrong order can cost you time, money, and a whole lot of unnecessary stress. Before you spend Sunday turning your closet into a boutique, let’s talk about what actually needs to happen first.
Elisa Cool Murphy
8 min read


What Finally Motivates Someone to Buy a Home?
What finally motivates someone to buy a home? What if the answer was a little white rescue dog? For Veronica and Matt, finding the right home meant letting go of the idea that their first home had to be their forever home—and instead asking what would make life better right now.
Elisa Cool Murphy
3 min read


I Thought I Knew What Neighborhood I Lived In. In Fact, I Was Sure. Until I Wasn't.
Sometimes the most interesting question isn't where a neighborhood begins or ends. It's what happens when you invite people to experience it instead. A reflection on houses, community, creativity, and why the best places can't always be explained.
Elisa Cool Murphy
9 min read


Why You Shouldn’t Use ChatGPT to Sell Your Home
Or more accurately: why you probably shouldn’t let it lead.
I was sitting an open house recently during one of New Orleans’ historic home tours when I started playing a private little game of hide-and-seek with myself.
Not with the buyers.
With ChatGPT.
Elisa Cool Murphy
3 min read
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